YOU'RE THE MAN!

Today I've had a few enlightening conversations with guy friends and faculty that have helped guide my message. I've been taking their perspectives combined with factual information gathered from National Organization surveys of teen boys and my own creative ideas.

The phrase "You're the Man" seems to resonate with everyone I talk to. Today, faculty Michael Mages reacted to it, saying that it's affirmative, presents a positive idea of masculinity, and ties into responsibility well.

The research I've done suggests that teen boys respond well to messages that affirm their masculinity and paint them in a "hero" perspective as a male. I feel like this phrase "you're the man" is adaptable for my purpose, as it is something guys already say to each other, but can have added meaning regarding personal empowerment and responsibility when it comes to healthy choices (i.e. sex and contraception). It is more positive and less heavy-handed than other key messages which seek to influence behavior.