Campaign Fact Sheet

I am doing more research to fully develop my project goals.

This fact sheet is a good example of what I want to assemble for my vision (from Euro RSCG and the National Campaign to Prevent Teenage and Unintended Pregnancy)

It has a:

1. Campaign Sponsor
2. Volunteer Advertising Agency
3. Campaign Objective
4. Background on the subject matter and why it's important
5. Campaign Description (the PSAs, website, treatment, goals)
6. Target Audience
7. "Did you know" (relevant statistics)
8. Contacts for campaign info

I like how straightforward this sheet is, like a press release.