My brain dump:
Leister's comments: (the MOST INSPIRING to me)
do something unorthodox
don't rely solely on the organizations
go my own way to keep the freedom to do something unique
an organization relies on grants and financials support / hinging on "acceptable" communication
make some waves
the org's aren't necessarily experts
Leister wanted to know if the decrease in teen pregnancy really was a result of the organizations' efforts over the last 15 years. I said I didn't know if it was directly related.
Tamara's comments
focus on boys instead of girls?
Girls are always the focus of these campaigns
Take a different approach
other feedback
Delevie asked again about a specific audience
-get the info FROM THE TEENS not from the organizations
I'm thinking I could employ motion design as well… for fun animation
Do something that gets the attention of boys
How to get the message across?
Speak their language
but appeal to their empathy for girls?
could be your sister, your mother
something scatological? dirty humor? but serious? something memorable
Perhaps just use the orgs as a mean to poll kids.
should I poll friends families who have teen kids?
approach kids on the 16th st mall?
Travis: at McDonalds?
craigslist?
revise my timeline
start polling teens ASAP
start crystallizing a message
examine if there have been any campaigns specifically targeting young men / boys about preventing unplanned pregnancy
"it's YOUR responsibility too"
make an anonymous questionnaire?
have different strategies to get the teens voices / input, i.e.
-in person, in random, public
-via anonymous questionnaire - craigslist - a survey?
-via questionnaire given to org's
-contact blog writers / managers - especially teens
-contact sex educators at schools?
I want to do something honest / unorthodox that influences people's behavior
maybe have a motion and print component. make it cool. make it SOMETHING PEOPLE WILL TALK ABOUT. THAT'S THE WHOLE POINT!
examine boys style
skater-y stickers?
a name and branded logo for the campaign?
adult-swim-style but with a serious message?
No comments:
Post a Comment