Practicing our pitches, saving the world

The last few days I've gotten together with gals from the DD thesis classes. It's been a great opportunity to practice our pitches - trying to nail the statement of what our projects are about.

When people can't really explain their project, it leads me to believe they don't know exactly what their project is. A lot of people are stressing about how to make very abstract concepts executable for a thesis project.

Thesis teachers ask why so many projects have intensely ambitious goals - world-peace type stuff. The thing is, we've had all these incredible examples shown to us - as a group of design students and as a culture - of how to save the world with design. IDEO, gadgets to clean water in Africa, Tom's shoes, the advent of Facebook...

...the last 10 years have been a perpetual frenzy over being the youngest / most talented / creative / entrepreneur / to change the world for the better.

It's kind of intimidating. And it is definitely psyching people out as we try to nail down our thesis projects.