Most importantly, I need to focus/decide on:
- quantity of video shorts
- quality of video shorts (they are filmed well - good technically - high quality - good design)
- integrity of the message/content
Other things to create / keep in mind:
- get stats about teenage pregnancy to backup the importance of the project
- get stats about smartphone use to backup reason why it is best tool to reach audience
- make a microsite for the partner organization that has all the videos on the page
- allow for a feedback loop/conversation - permit a way for viewers to respond to the videos and contact the organization / drive questions back to the organization
- make motion graphics at front and back of video branded for the organization
- make a shot list / animatic / storyboard
- 2-3 minute shorts. Make 15-20 to have at least 10 really good ones.
- display at BFA thesis: microsite, videos, possibly a teenage representative for the show
I will prepare some stats and visuals in the case they are useful for my pitch to Brian Delevie tomorrow.
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