I've been using a temporary logo for my project, but I want to refine it for my promotional materials and the final video. Here is some creative exploration of MAN stuff. It's remarkable how much black, red, and white are used. They are strong and powerful colors. Also - fonts are blocky, san serif, bold, "in your face", and sometimes suggest speed with oblique styling. As you can see, I investigate "guy stuff" related to fashion, power tools, automotive, pop culture, entertainment, food/beverage, personal care, and sports.
On examining the iconography of the logos, I find these ideas:
flag
claws
shield ****
stop sign / red hexagon
eye
button
celtic symbol
plaque
bent arrow
plane
steel texture
stag
cross
sunrays
belt buckle
stamp/brand
sticker
circle with line through it
The shield comes up most. On John Deere, Tesla, Motocross, Ducati, NFL.
I think a shield icon would be appropriate to apply to the "You're the Man" logo because it is used so frequently in other masculine-oriented product logos, it indicates strength, ego, identity, power, and because it actually signifies protection. Makes sense for a responsible-sex campaign!
There are a lot of shields to choose from...
I don't want it to look like a highway route sign! Should be more like a Viking!
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