MORE deliveries!

Got my headphone splitter and biz cards! *sigh of relief*

the biz cards are more vibrant than in this photo. They turned out more orange and less pink than I wanted, but that's ok. Many thanks to D&K printing in Boulder.

Some deliveries

Show promo cards - check!

Video promo custom condoms - check!

UPS f'ing up my order of headphones and splitter for the show - yes, sadly, yes. They have been redirected to Kansas (literally).

Business cards? Yeah, up against the wire on those too unfortunately.

Nothing has gone WRONG yet... just on the verge of it... a little anxiety.

I have cut a lot of my video out and inserted some motion graphics and sound. It's feeling a lot better now but has a ways to go.

Guerilla marketing

I completed design and ordered these mini cards to promote the gallery show. The reverse side has event details. The facing sides above are intended to create buzz. I ordered 200 and expect to leave them around campus and wherever I go.

Tangible happenings

In the last few days, I've ordered:

• business cards
• custom printed condoms
• 3 headphones
• headphone splitter

...oh, and a yoga mat carrier, which is tangentially related to thesis progress. Amazon makes it hard to just get what you go there for... kind of like Whole Foods.

Anyway, I'm now designing promo postcards for the show, which makes this all feel very real and urgent.

Mood boards for motion

For the motion titles.... exploring ideas. I want to do animation, potentially something that's silly, cool, eye catching, sophomoric, irreverent, pop culture, guy-ish. Here are four mood boards exploring options.

LOGO!

Ta da!

Mood board for "You're the Man" logo

I've been using a temporary logo for my project, but I want to refine it for my promotional materials and the final video. Here is some creative exploration of MAN stuff. It's remarkable how much black, red, and white are used. They are strong and powerful colors. Also - fonts are blocky, san serif, bold, "in your face", and sometimes suggest speed with oblique styling. As you can see, I investigate "guy stuff" related to fashion, power tools, automotive, pop culture, entertainment, food/beverage, personal care, and sports.

On examining the iconography of the logos, I find these ideas:

flag

claws

shield ****

stop sign / red hexagon

eye

button

celtic symbol

plaque

bent arrow

plane

steel texture

stag

cross

sunrays

belt buckle

stamp/brand

sticker

circle with line through it

The shield comes up most. On John Deere, Tesla, Motocross, Ducati, NFL.

I think a shield icon would be appropriate to apply to the "You're the Man" logo because it is used so frequently in other masculine-oriented product logos, it indicates strength, ego, identity, power, and because it actually signifies protection. Makes sense for a responsible-sex campaign!

There are a lot of shields to choose from...

I don't want it to look like a highway route sign! Should be more like a Viking!